Business photo session for the Notary Irina in Kiev

A photo session for a notary is, first of all, an understanding of the peculiarities of the environment and the business world in which the customer exists. I am aware of the business environment, the standards of perception and identification in the legal path from my previous work experience (as a lawyer), and clearly represent the expectations for identity. Based on all this, the image of the model was built, where Irina in the photo should combine a number of slightly contradictory concepts at once: be strict, cold and at the same time simple and friendly. This image perfectly reinforces a personal brand on social media. networks and in publications on various thematic media. The shades were selected soft, which contributed to the easy perception of the frame. According to clothes, the sets were formed from the client's wardrobe, according to colors and styles, combined with the upcoming location of the photo studio.

As I wrote earlier, the shooting took place in two halls of the Inlight photo studio. The choice fell on this photo studio is not easy. The inlay has everything you need to create the final picture: a large and spacious interior, huge windows that let in a maximum of natural light to the location and location in the required color. We approved the time for shooting at lunchtime, since it is winter time and it is at noon that you can achieve the maximum soft and diffusing natural light in winter. Irina and I agreed on clothes online, where the customer sent me a photo of his wardrobe, and I recommended what and with what would go well. So, a week before the shooting, we approved and agreed everything.

Traditionally, on the day of shooting, 15 minutes before the start of the preparation block, a make-up and styling master was already waiting for the client in the dressing room of the photo studio. The makeup artist already had a photo of the model, wishes for styling and make-up, which made it possible not to waste time preparing for discussing the image. In 1 hour the model was ready for shooting and in a good mood. At this time, I was already in the photo studio and preparing the location for the photo session. The first 15-20 minutes the model got used to me and the camera, we talked, creating an easy and calm atmosphere at the location. After 20 minutes, Irina's emotional state was ready to generate the necessary emotions and facial expressions. I shot it on a Sony A7RII camera paired with a 24-70 f / 2.8 lens. The advantage of this kit is that I can quickly change the scene capture and take a wide shot without changing the optics. At the same time, quickly unscrew 70mm and take portraits. The shoot lasted 3 hours and we were able to cover 6 images.

As a result of the photo session for Irina's notary, we made about 350 original photographs. Of these, we left a series of 200 photos, removing duplicates, not sharp ones and a marriage in facial expressions (closed eyes, conversation, etc.). All 200 have been adjusted in Lightroom, brightness, contrast, balances and curves. Next, we selected a series of 50 best photos, in my opinion, and sent it for retouching. For retouching, we carried out light (minimal) plastics and cleaning of the scene. As a result - the finished result on this page.